https://www.shannongallaher.com/zamzows-case-study daily 0.75 2022-04-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Zamzows Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Zamzows Case Study https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/c6659eb4-ebe3-4552-932d-03f2742b2f30/Zamzowshomepage-mockup-01.png Zamzows Case Study https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/058087a8-05b0-43d8-9b58-6e3e128ce799/Zamzows-LawnAisle-Mockup-01.png Zamzows Case Study https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/4a1162b4-0cfb-43fa-9227-cc6c545c72f1/Zamzows+Mobile-01.png Zamzows Case Study https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/a3e93a7b-6b05-4c37-9a80-0c4a4453907b/ZamzowsBefore-01.png Zamzows Case Study https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/5adbdc10-c685-4c2e-92c0-b0c1a49553e0/processai-01.png Zamzows Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/6d418727-f8ed-412a-940b-0752ff5b3d11/Screen+Shot+2022-04-13+at+9.37.35+PM.png Zamzows Case Study - Brand Audit This phase is for identifying problems/constraints and developing a roadmap for solving them. The client filled out an in-depth questionnaire that dug deep into how they perceive their brand. They made their KVP’s clear in the questionnaire, but none were clear on their existing website. The audit included a messaging strategy exercise to help the client understand how I would approach copywriting and marketing messages throughout the website. Lastly, the overall look and feel did not represent a cohesive brand identity and finding specific products and collections involved many steps due to a complex navigation menu. https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/e9428a6f-371b-4528-abc4-037553bbe24e/Screen+Shot+2022-04-13+at+10.45.11+PM.png Zamzows Case Study - Audit Approach | Research Deep Dive Client questionnaire guiding questions include: Why do people connect with your brand? What messages have you found resonate the most? 5 adjectives to describe your tone of voice? 5 adjectives to describe your look & feel Google Analytics access to determine core audience personas Heat map installation on current store to analyze user behavior + activity https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/f9481394-b003-4284-9150-90872afa8006/Screen+Shot+2022-04-13+at+10.51.33+PM.png Zamzows Case Study - Strategic Recommendations Messaging Strategy What barriers and motivators can we address in our messaging? What tactics can we use to get those messages across visually? Website Structure Hierarchy of information Mobile optimization Meeting people “where they are” Visuals Cohesive look and feel Simplified font family Consistent formatting with product imagery https://images.squarespace-cdn.com/content/v1/61ff34343e4c8f46a52900b9/9e5acd24-e7d5-4473-8bd2-f5714fb33a06/ZZ+Styleguide+1.jpg Zamzows Case Study - Brand Identity I could not build a strong website without first laying the groundwork for the Zamzows brand identity. 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